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During our conversation with the brand’s CEO, Matthieu Haverlan, in Geneva, we learned some interesting things about Michael Jordan, Gymball 3000, and more. It was Friday, September 5th of this year. Geneva Watch Days were in full swing, the city filled with people who love and respect timepieces, the weather was beautiful, and Dušan and I were walking from meeting to meeting. After a few small obligations that morning, we had lunch by the lake while waiting for the clock to strike 3 PM, when we were scheduled to head over to the Ulysse Nardin offices. A brand you often read about on this site and on my platforms invited us this time to their premises to discover their novelties. To be more precise, one novelty for the public and three more timepieces that remain under embargo until the end of this year. A minute before 3 o’clock, Matthieu greeted us in the ground floor of the salon and invited us upstairs to the first floor, reserved for meetings and VIP clients. Matthieu remembered us well, especially Dušan, who had done an excellent interview with him for the Sat na Ruci YouTube channel during last year’s edition of Watches & Wonders. source: Ulysse Nardin From then until today, Ulysse Nardin has become a different brand. Still firmly in the segment of luxury timepieces, but far more popular than a year ago when we sat down with him in Palexpo. The first step toward greater recognition among a wider audience came at this year’s W&W – the world’s lightest diving watch, the Diver Air. This titanium watch weighs only 51 grams, with a diameter of 44mm. The greatest basketball player of all time, Michael Jordan, bought this watch and wore it all summer. In doing so, he helped Ulysse Nardin gain even more visibility, especially on Instagram, where the audience is massive. source: Internet Not long after, Matthieu – an eloquent speaker who makes us journalists feel equal and welcome in his presence – managed to secure a collaboration that, quite unexpectedly, launched Ulysse Nardin across social media. In the watch world, we all know the Freak and what it represents. But for the broader public, this model is unfamiliar. Matthieu struck a deal with French pastry chef Amaury Guichon, who has 17.6 million followers on Instagram alone, to create a Freak made entirely out of chocolate. That move changed everything. The video, across all Amaury’s platforms, was viewed by over 300 million people. Every third person who follows me sent me that video… After that, and after Jordan’s appearance with the Diver Air, everyone was talking about Ulysse Nardin. Matthieu made brilliant moves, introducing the brand to a wider audience beyond watch connoisseurs. Now things are getting serious for a company that produces around 20,000 watches annually. Ulysse Nardin watches can be found in Maestro Jewelers in Belgrade. The novelty shown at Geneva Watch Days was the new Ulysse Nardin Freak X Crystalium, which we reported on in real time. On the wrist, it looks quite unusual and very distinctive, shimmering with an almost otherworldly character. source: Sat na Ruci Watch Media Later in our conversation, Matthieu revealed that he will soon be in Belgrade – more precisely, on September 22, 2025 – with the Gumball Rally, which starts in Istanbul and finishes in Ibiza. Matthieu will be in a Lamborghini Revuelto, alongside none other than Mr. JWW, a well-known British YouTuber and expert on luxury supercars. Ulysse Nardin has been a long-time sponsor of this event, and Matthieu is one of the rare CEOs who actively participates in all the activities his company supports. He personally shows up at watch sales with celebrities, travels to sponsored events, and often takes part himself, presenting novelties directly to journalists, even though he manages a team of around 60 people. This man truly loves his job. source: Ulysse Nardin To wrap up our meeting, he shared an exciting piece of news: the upcoming epic boxing match between Canelo Álvarez and Terence Crawford, who is moving up a weight class for this fight. Crawford will be wearing an Ulysse Nardin timepiece on his wrist in Las Vegas. He is not a brand ambassador. Matthieu emphasized several times that neither he nor the brand believe in direct ambassador relationships. Many brand-celebrity partnerships in the watch industry feel forced and artificial, he said. Instead, he and his company follow a “friends” policy. Anyone who buys Ulysse Nardin becomes a friend of the brand. Crawford will wear the watch before the fight simply because it was his personal decision. Just like Jordan recently became a collector. source: Gumball 3000 The term “collector” is used for someone who owns two or more watches from the same brand and shows an interest in continuing to acquire new releases. Along with the Diver Air, Jordan purchased two additional novelties, which I am not allowed to disclose. These are among the pieces I mentioned earlier that remain under embargo. Jordan, like Dušan and me, had the chance to see them – and was impressed. He immediately ordered both pieces, which have already been delivered, but which he will not wear in public until they are officially launched. One will be released in October/November, and the other in December. The December release is something beyond imagination – a spectacular finale to what has already been a highly successful year. I don’t know how Matthieu and his team will top 2025 in the future. But I am sure the will. Even he was surprised by this level of success, despite knowing what strong products they had been preparing over the past 12 months. Yet when you meet Matthieu, it becomes clear why Ulysse Nardin is thriving. He’s the kind of CEO you want for your company – a visionary, yet approachable and relaxed in conversation with everyone. Thank you for your time, Matthieu. See you in Belgrade!

Get ready, because Maen Hudson is really something special! People who know me, know that I hold on tightly to my integrity. In every aspect of life, I try to be as honest as possible, both with myself and with others, because I believe that is the only way to be upright in life. When I was given the opportunity to write for the website, the first thing Strahinja presented to me when we talked about writing style was that I have absolute freedom to write my opinion and that I don’t have to ‘wrap up’ some watch flaws in some wordplay that won’t crystal-clearly convey my impression of the watch to the person who took the time to read my text. It was very important for me to share this with you, because I don’t want to create a false impression about something when I talk about a watch or a brand, given that my text might be a ‘trigger’ for someone to buy a new watch. Who is, and what is Maen Just as in the world of big brands, there are well-known and lesser-known brands, and a similar situation exists in the world of microbrands. I had the opportunity to enjoy watches from various microbrands, so I started exploring what else this world has to offer. Maen Hudson in its full glory. Source : Sat na Ruci Watch Media Maen is a Swedish micro brand, founded in 2017 by two Dutchmen, Sebastiaan Cortjaens and Jules van Helvoort, who shared a passion for watches. The term „MAEN“ in Dutch means „moon,“ which symbolizes time. Their goal was to present the best possible quality watches to their clients while maintaining reasonable prices. No one in our region had the opportunity to write a few words about them and their watches, so this text represents an additional pleasure for me. Maen Hudson MK IV – a watch that changes my perception of micro-brands Arriving at my door, I didn’t know what to expect. I open the outer box and find a watch roll inside. I open it, and I have something to see. My first impressions – literally left speechless. For the first time, in all this time of my love for watches, I had nothing to say. I wanted to say „something that is not seen every day“ or „a level of quality that can and should shame luxury watches.“ These would all be terms that express hype, but in this case, they would be absolutely correct. Hudson really deserves the hype. The level of attention to detail on the Maen Hudson is incredible; Source: alekwatches Let’s start with the specifications – the case is 38.1mm in size, with a thickness of exactly 12mm. When I adjusted the bracelet to my 22cm wrist (links are adjusted with screws), it fit like a dream, thanks to the lug-to-lug length of 46.1mm. The dimensions follow my tendency to migrate towards smaller watches, for one simple reason – comfort. In my eyes, the key to the case design is precisely comfort. The case is mostly brushed, with thin polished edges that give a vintage feel. They are barely noticeable, but they reflect on the wrist so that this watch has no sharp edges, nor segments that won’t be comfortable on the wrist. Special attention is given to the case construction; source: Sat na Ruci Watch Media The bracelet, which is 20mm on the lugs and evenly narrows to 16mm on the clasp, is a story of its own! The articulation of the links is something I can devote an entire text to! The links are made up of 5 segments, 3 brushed and 2 polished, giving it a beautiful contrast on the wrist. I’ve been in the world of watches for over 10 years, and so far I haven’t come across (not even in pictures) such a bracelet. The clasp has been improved compared to previous versions of the Hudson, now featuring 4 micro-adjustment holes, ensuring that everyone can find the perfect fit. The bracelet is… well, judge for yourself from the picture ; Source : Sat na Ruci Watch Media Sapphire glass is surrounded by a thin, vintage-style diving bezel made of matte ceramic, with engraved minute markers and a red inverted triangle at the 12 o’clock position. What covers the sapphire glass is actually what surprised me the most. The relief dark gray dial is mostly black in most situations, but in the light we can enjoy a beautiful texture and dark gray color. Below the 12 o’clock marker is the discreet logo of this brand, while below the hands holder is a slightly larger ‘AUTOMATIC’ and below that ‘Hudson’ in red. The top of the hour hand is also red, as is the circle on the ‘lolipop’ second hand, which follows the overall design the creators wanted to achieve. The hands are in an art-deco style, and in a specific way symbolize the tops of New York buildings. The markers and hands are polished to a very high standard, so this watch is not ashamed even under a macro lens. Beauty is in the details ; Source : Sat na Ruci Watch Media The movement that powers the Hudson is the Ronda R-150, a Swiss made mechanism with a 40-hour reserve and a possible daily deviation of +-10 seconds, but in practice this is much closer to COSC certified calibers. Simply put, I don’t understand why this watch hasn’t received all the praise in the world. It took me a full month to write something that won’t sound like hype, but will present a real picture to you, the readers. Hudson is not trying to give off any Milsub or Tudor BB58 vibes, in fact, it doesn’t even want to. Simply put, the design that has been implemented is discreet, yet eye-catching, and the entire package exudes quality. At a price of 550 EUR, I can recommend the Maen Hudson to anyone without any hesitation, considering that I see it can ‘eat for breakfast‘ watches that cost two, three, or even four times more.